[News e Anteprime] Takara: Transformers x au Transforming Phones
La KDDI e la Takara-Tomy hanno annunciato oggi in Giappone di avere l’intezione di produrre e commercializzare 3 telefonini che si potranno tresformare in: Optimus Prime, Bumblebee e Megatron. Questi cellullari non saranno in grado di funzionare come dei veri e propri telefoni ma saranno piuttosto dei ricevitori “Bluetooth” in grado di ricevere e visualizzare avvisi dal telefono dell’ufficio, casa etc. Questo progetto come spiegato dai diretti interessati punta a fondere insieme le due società le quali condividono entrambi la stessa filosofia: Japanese honor of the “Good Design Award”.
I prodotti per il momento sono in piena fase di studio e la campagna di finanziamento partirà da oggi 1° febbraio 2017. Le due società hanno inoltre precisato che il progetto potrà essere sviluppato soltanto se saranno soddisfatti determinati obiettivi. Ci sono moltissime pagine di supporto scritte in Giapponese che girano in rete su questo nuovo progetto e noi abbiamo cercato di utilizzare Google Translate per tradurle almeno in Inglese sperando di renderle un tantino più comprensibili.
Optimus Prime
Justice leader stands up to rescue INFOBAR who has breathed the world as a pioneer of “Design Mobile” and to protect information around the world from the Decepticons! Passion red, blue of calmness, and beige of peace. The color of the three colors that the leader who loves peace should have is his symbol of this time.
Yes, his name is “General Commander INFOBAR OPTIMUS PRIME (NISHIKIGOI)”.
Bumblebee
As a pioneer of “Design Mobile”, rescuing INFOBAR who has breathed a life like a world, the right warrior of justice who knows the crisis of information around the world quickly and rushes faster than anyone! Because of intelligence, sometimes black and white representing him who actively acts in the shadow when in the shadow. The colors of the two colors that expressed his essence and action at full power become preeminent. At this moment also “intelligence INFOBAR BUMBLEBEE (ICHIMATSU)” is intelligent activity for justice!
Megatron
Destruction Emperor who rescued INFOBAR who breathed the world as a pioneer of “Design Mobile” and dominates information around the world and invites it to the world of fear. Blue Dark gray suitable for the Great Emperor of the Evil, Silver of the Steel. The colors of the two colors he selected are full of adult elegance. And the evil hand of ‘Destruction Emperor INFOBAR MEGATRON (BUILDING)’ creeps up.
February 1, 2017
KDDI Corporation (Headquarters: Tokyo, Chiyoda-ku, President: Koji Tanaka, hereinafter referred to as KDDI) and TakaraTomy Inc. (Headquarters: Katsushika- ku, Tokyo; President: HG Mei, hereinafter Takara Tomy) Starting on February 1, “au × TRANSFORMERS PROJECT” will be started.
This project collaborates with “Transformers” celebrating the 10th anniversary of Hollywood live-action movies and “au” celebrating the 15th anniversary of “au design project” and making mobile deformed toys. Since February 1, 2017, this product starts accepting applications only for the cloud funding service “Makuake”. It is the time to start accepting the application, “INFOBAR OPTIMUS PRIME (NISHIKIGOI)” (5,400 yen, tax included) and “INFOBAR OPTIMUS PRIME (NISHIKIGOI)” “INFOBAR BUMBLEBEE (ICHIMATSU Bumblebee (Ichimatsu)), “INFOBAR MEGATRON (BUILDING) (Infobar Megatron (Building))” (16,200 yen, including tax).
The three kinds to be released are motifs of each color variation (NISHIKIGOI · ICHIMATSU · BUILDING) of the first “INFOBAR” and “Transformers” popular character (Optimus Prime · Bumblebee · Megatron), with the design of “INFOBAR” It is possible to “completely deform” from “portable mode” to “robot mode”. Mini cell phones are included in each of the three types, and while adding playfulness that each can be held in hand when it transforms into “robot mode”, on the other hand, a newly developed dedicated Bluetooth unit is built in, When receiving an incoming smartphone, we announce you by turning on the LED, finished in a product that combines practicality as well.
“Au × TRANSFORMERS PROJECT” promotion video
This time, KDDI announced in the summer of 2016, the corporate attitude of “CHANGE (change)” aimed at improving the customer’s experience value value and the “TRANSFORM (deformation / change)” of the deformed robot character “Transformers” developed by TAKARATOMY ) “Resonated, and the project was launched. “INFOBAR”, which changed the concept of mobile phones, opened up a new category as a design mobile, changed to a transforming robot toy “Transformers” that has been supported by fans all over the world since the birth of 1984.
In addition, “INFOBAR” which opened up a new category as a design cell phone won “Good Design Award” in 2003, “Transformers” won the “Good Design · Long Life Design Award” in 2016 respectively, both design is high It is a brand that has been evaluated. Through collaboration between these two brands, products that satisfy many customers are completed.
KDDI and TAKARATOMY will provide new value not only for customers of existing fans of each brand but also for many customers, thanks to unprecedented ideas.
To commemorate the launch of “au × TRANSFORMERS PROJECT”, start a campaign to present Transformers’ products on Twitter on Takara Tomy (@ takaratomytoys). For more information Twitter account of Takara Tommy (@takaratomytoys) please visit.
Comment from KDDI, TakaraTomy development personnel
KDDI’s Product Planning Department Satoshi Sunahara (Satoshi Supahara) states as follows.
“Over the past 15 years we have planned and developed over 70 au original design mobile phones and smart phones, all of them being the first time, very challenging, born out of the intersection of excitement and anxiety The first generation “INFOBAR” is a memorable product among all of me. I never thought that the day when INFOBAR could become a transformer and get it again.
However, when I first heard the story I was honest that it was hard to believe that the elongated rectangular parallelepiped “INFOBAR” was deformed into a robot mode. Even if it could be done, I was expecting that it would be considerably deformed. So I was surprised when Mr. Onishi of Takara Tomy who is in charge of development showed 3D data. The shape of “INFOBAR” faithfully reproduced, parts such as arms and legs were artistically folded in the slight gap. Soon the prototype was completed, and it seemed to me that the “INFOBAR” which is not the same as the real one in front of me is deforming into a robot mode with a precise and three-dimensional feeling was really impressive.
This is not a toy, I think that it is a fine handicraft that made use of transcendental skill no longer. Besides, it has built-in Bluetooth unit for incoming notification on crowded enclosure even with just fine parts. I am looking forward to getting the final product quickly. I would like everyone to taste this impression. “
Transformer designer TakaraTomy Yuya Onishi (Oyunshi Yuya) says as follows.
“I am also very honored to be involved in” INFOBAR “that I was also a user of my own thoughts.
And this time “INFOBAR” is perfectly deformed into the robot mode.
We deeply packed the deformation technology Takara Tomy has cultivated for 33 years into an extremely thin housing of 11 mm. For distortion, distributing orthodox parts and slightly twisted parts, I think that fans who have been loving me for many years for those who touch Transformer Toys for the first time can enjoy it.
In addition, we built a dedicated Bluetooth unit in accordance with the very thin “INFOBAR” and built it.
We will inform you according to incoming smartphone on hand.
I hope that you can use “au × TRANSFORMERS PROJECT” as a “usable device” for those who use it.
Besides, it carries a lot of playful packed features such as “mini mobile” which can be held in robot mode and “display card” which can be replaced according to mood and taste.
Together with the body that you can pose freely you can also play a different way from the transformer toy you have ever used, such as Optimus Prime shooting with mini cell phone or Optimus Prime touching smartphone while sitting on the chair. We are hoping that you can touch everyone. “
A long time ago. A conflict broke out between “Cybertron” roots of civilian robots in distant far planet Sabertron and “Desstron” descendants of military robots. “Ultra Robot Life Body” has the ability to transform into various things around. As battle is prolonged, the energy of Sabertron ceases to run dry. Cybatron’s general commander “Convoy” instructs searching for new energy to the far outer space. Meanwhile, the destroyed enemy “Megatron” of “Destron” also goes to space to block the activity of “Cybertron”!
They fought in outer space, they both crashed to the earth. The spacecraft entangled and crashed into the volcano, and the transformers fell asleep on the Earth just before the birth of Australopithecus.
After 4 million years – . The life regenerator is activated by the shock of the volcanic eruption. Transformers coalesced with various machines and gears on the planet and revived with their energy. At the same time, incorporate their forms and abilities · · · ·. Transformers who changed some to a gigantic trailer, some to fighter planes, and some transform sports cars changed the field to the earth, and they decided to develop a continuation of a long battle.
Au × TRANSFORMERS PROJECT, start!
Over, animation “Fight! Ultra Robot Life Transformers “setting. This year, a robot toy “Transformers” totally and precisely deformed to cool automobiles and weapons developed by Takara (now · Takara Tomy) Inc. was released in the United States, animated and comicized by the above setting It was a big hit.
In the following year the release of animation broadcasts and toys also started in Japan. Following the popularity all over the world in 2007, Steven Spielberg and Michael Bay tags made it a live-action film as “Transformers” in Hollywood. Four series have been made so far, both of which are a big hit.
In addition, it is called the names of the transformers, but after live-action filming, the English name is the standard and is called “Cybatron” → “Autobot”, “Convoy” → “Optimus · Prime”, “Destron” → “Decepticon” It began. So why are you talking about Transformers this much so much now?
In 2017, ‘au × TRANSFORMERS PROJECT’ is started! It is!
Mysterious resonance. And the heat of “people”.
Actually there are several links between Transformers and au. For example, 2017 is the 10th anniversary of Hollywood movie conversion of “Transformers”. Au design project is 15th anniversary. , The stance of “Tranquilization = change” of Takara Tomy who created transformer and “CHANGE = change” announced by KDDI in the summer of 2016 are resonating and “INFOBAR” is a Good Design Award in 2003 , Transformers were awarded the Good Design · Long Life Design Award respectively in 2016.
And above all, each hot “person” is involved. Transformers, a deformed robot character from Japanese toys and INFOBAR, a pioneer of design mobile phones, are both revolving around the world. The sandbars of the KDDI product planning department who has planned and developed au original mobile phones and smartphones for 15 years talks with excitement.
Satoshi Sunahara of KDDI Product Planning Department
“Everything is new for the first time, it is very challenging, the first generation” INFOBAR “born from the intersection of excitement and anxiety is a memorable product to me.The fact that INFOBAR becomes a transformer and you get it again What a day we can come!
The thickness of INFOBAR is only 11 mm, so to speak, it is a slender rectangular parallelepiped. The sandbars were watching whether it would require considerable deformation to transform it into a robot.But ….
“Although I had you show the prototype, it seemed like I was deeply impressed that INFOBAR is not different from the real thing in front of me, transforming into a precise and three-dimensional robot.”
Takara Tomy Transformer Designer Yuya Onishi showed me that.
Hiroya Onishi of Takara Tomy Boys Division
“We deeply packed the deformation technology we have cultivated for 33 years into an extremely thin casing of 11 mm.To deal with Transformers Toy for the first time by allocating an orthodox part and a slightly twisted part for deformation I also hope that fans who have loved me for a long time will also enjoy it.In fact I was also an INFOBAR user, I am honored to be involved in terminals that I had a mindset with. “
Cloud Funding starts on February 1st! We are looking for “fever” of everyone!
Takara Tomy and KDDI’s hot men run this project. Crowdfunding begins recruiting from February 1 at special site. “Au × TRANSFORMERS PROJECT” will be showing more excitement in cooperation with the transformer and everyone who has a calorie against INFOBAR!
Two types of goods: three pieces (16,200 yen / tax included) including “INFOBAR OPTIMUS PRIME (NISHIKIGOI)” (5,400 yen / tax included) and “INFOBAR BUMBLEBEE (ICHIMATSU)” “INFOBAR MEGATRON (BUILDING)”. I got access to the special site immediately.
“This is not a toy, I think that it is fine crafts that make full use of longer virtuoso!” (KDDI · Sunahara)
according to the “ultra-thin INFOBAR, has built a dedicated Bluetooth unit to new development. In this I will inform you of the incoming call of your smartphone.I also comes with a display stand, I hope to serve you as a “usable device” actually (TakaraTomy · Onishi)
The completion will be around September. After that, we will follow the progress of the product and development story from time to time. I was waiting for the next report!
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